A visionary entrepreneur, investor, writer, speaker, and coach.
Mark built ZICO Coconut Water from a crazy idea — sparked during his time as a Peace Corps volunteer — into a global brand acquired by Coca-Cola. A 1 in 10,000+ outcome in the beverage industry.
He went through every stage a founder can experience: the big idea, the garage, the van, building a team, the chaos of scaling, the dark nights of the soul, the boardroom dance — and eventually, the sale. Then he did something most people thought was insane: he bought it back. And now he's doing it again.
After ZICO, Mark co-founded GroundForce Capital, where he's sat across the table from thousands of founders as an institutional investor. He's backed nearly 100 companies, been on 40+ boards, helped raise over $1 billion in capital, and contributed to creating $5+ billion in enterprise value.
Mark is the author of High Hanging Fruit and the national bestseller An Entrepreneur's Guide to Freedom. He's on a mission to help founders upgrade their inner operating system so they can build extraordinary businesses and lives without sacrificing their health, energy, or freedom.
Since losing his home in the 2025 Pacific Palisades fires, Mark has been wandering. But not every wanderer is lost.