NATIONAL BESTSELLER
Success starts and ends with freedom.
Mark Rampolla is a founder, author, investor, and teacher who believes freedom sets you up for real success.
INSIDE The Book
Success isn’t what sets you free — freedom sets you up for real success.
For years, Mark Rampolla believed what most entrepreneurs do… If he worked hard enough, scaled big enough, and made enough money — he would be free.
Mark followed that formula to a tee. He founded ZICO Coconut Water, scaled it over nine years, and sold it to Coca-Cola for over $200 million. But instead of feeling free, he felt stressed, overcommitted, and trapped: disconnected from what truly mattered…to him.
That’s when Mark realized the truth: freedom isn’t the reward for success — it’s the foundation of it.
True freedom isn’t just about the size of your business or bank account. It’s about living in alignment — where your time, attention, and choices reflect who you really are and what you truly want.
Today, as Co-Founder and Managing Partner of GroundForce Capital, Mark helps entrepreneurs break free from the grind and build with purpose — so they, and the companies they lead, can both thrive.
About The Book
Break free from the pressure to succeed on other people’s terms—and claim the freedom to live and lead your way.
Entrepreneurs start a business to be their own boss but if the job you made for yourself feels more like a grind than a labor of love, it’s time to abandon someone else’s vision of success so you can achieve professional and personal freedom.
Mark Rampolla thought he knew what he wanted when he started ZICO Coconut Water: success—and then freedom. But even after selling the company to Coca-Cola for over $200 million, he still felt bound by unconscious conditioning, limiting beliefs, outdated dreams, and the relentless hustle culture of entrepreneurship.
Through deep personal work—and by guiding hundreds of other entrepreneurs and leaders—Mark discovered a new path to access and sustain true freedom, even while running multiple businesses. He developed a system of seven actionable steps to build his dreams, redefine success for himself, and be present in every day of his journey. It led to more freedom than he ever imagined possible—and, surprisingly, even greater success. And now, he wants that for you. Not someday. Now.
What if freedom isn’t something you earn at the end—but something you can begin with and carry with you every step of the way? It’s time to live your best life—one that’s richer, freer, and more fulfilling than anything you’ve dared to imagine. It’s time for The Entrepreneur’s Guide to Freedom.
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Get instant access to Mark Rampolla’s video series, tools, and discussion guide from
An Entrepreneur's Guide to Freedom
designed to help you reclaim your time, align your business, and live with freedom.
- 7-part video series where Mark shares the key principles from the book
- Whiteboard animation videos highlighting the most powerful tools and frameworks
- Done-for-you worksheets to help you strip away the noise, reclaim your time, and build a business that truly serves your life
- Book Discussion Guide to help you reflect on key lessons, spark meaningful conversations, and turn insights into action
GroundForce Capital is a returns-driven investment firm dedicated to investing in companies seeking to solve the most pressing issues tied to human and planetary health.
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